{"id":2963,"date":"2021-05-28T10:31:12","date_gmt":"2021-05-28T07:31:12","guid":{"rendered":"https:\/\/vana.prototron.ee\/?p=2963"},"modified":"2022-09-28T18:52:22","modified_gmt":"2022-09-28T15:52:22","slug":"turundamine-sotsiaalmeedias-kas-sul-on-plaan","status":"publish","type":"post","link":"https:\/\/vana.prototron.ee\/en\/2021\/05\/28\/marketing-in-social-media-do-you-have-a-plan\/","title":{"rendered":"Marketing in social media: do you have a plan?"},"content":{"rendered":"
Marko Saue, a guru of marketing in social media from GOAL<\/a>, gave our teams a great overview of how, why, when and most important \u2013 to whom to speak in social media. <\/strong><\/p>\n

The most important thing is strategy. You have to have a plan, what are You doing on social media. If You don\u00b4t have it, it is all headache every single day.<\/p>\n

Here\u00b4s a 7-step guide to success:<\/strong><\/p>\n

    \n
  1. Take time to define a strategy.<\/li>\n
  2. Figure out the format you plan on using.<\/li>\n
  3. Think about the content types that will appeal to your audience. Do your research. Brainstorm ideas. Create.<\/li>\n
  4. Share your content across the key content distribution \/ social platforms.<\/li>\n
  5. Track the key metrics, and map these to your goals.<\/li>\n
  6. Be aware of the main sharing triggers. Be sure to work on emotions!<\/li>\n
  7. Always double-check your work.<\/li>\n<\/ol>\n

    Be funny, smart, controversial, moving, sexy, shocking, cool \u2013 you have to stand out from your competitors, you have to move people.<\/p>\n

    Now, that you know that, conquer the world.<\/p>\n

    Before that, it might be a good idea to check Marko\u00b4s webinar<\/a> one more time.<\/p>\n

    Marko Saue presentation<\/a><\/div>","protected":false},"excerpt":{"rendered":"

    Marko Saue, a guru of marketing in social media from GOAL, gave our teams a great overview of how, why, when and most important \u2013 to whom to speak in social media. The most important thing is strategy. You have to have a plan, what are You doing on social media. If You don\u00b4t have […]<\/div>\n","protected":false},"author":1,"featured_media":2964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[101,103],"tags":[],"class_list":{"0":"post-2963","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-academy","8":"category-marketing","9":"h-entry","10":"hentry"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vana.prototron.ee\/en\/wp-json\/wp\/v2\/posts\/2963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vana.prototron.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vana.prototron.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vana.prototron.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vana.prototron.ee\/en\/wp-json\/wp\/v2\/comments?post=2963"}],"version-history":[{"count":5,"href":"https:\/\/vana.prototron.ee\/en\/wp-json\/wp\/v2\/posts\/2963\/revisions"}],"predecessor-version":[{"id":2971,"href":"https:\/\/vana.prototron.ee\/en\/wp-json\/wp\/v2\/posts\/2963\/revisions\/2971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vana.prototron.ee\/en\/wp-json\/wp\/v2\/media\/2964"}],"wp:attachment":[{"href":"https:\/\/vana.prototron.ee\/en\/wp-json\/wp\/v2\/media?parent=2963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vana.prototron.ee\/en\/wp-json\/wp\/v2\/categories?post=2963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vana.prototron.ee\/en\/wp-json\/wp\/v2\/tags?post=2963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}